Asi Restaurant & Beach Club

A = for delicious, healthy, fresh food. S = for heartfelt service and creating unforgettable memories. I = for fresh, Instagrammable, inspired, and ethical ingredients.

Asi Restaurant & Beach Club sits on the beachfront strip of the El Taj Hotel on 14th Street and is recognized as the largest beach club in Playa del Carmen. Opened in 2021 on the site of the former Indigo Beach Club, it centers on freshly caught seafood, hearty breakfasts, and expertly crafted cocktails served with your toes in the sand. The combination of fresh ingredients, generous portions, and direct sea access sets it apart from most tourist-oriented restaurants in the area.

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### What Awaits You Upon Arrival The space blends an open-air dining area under a canopy with sun loungers, beach chairs, and a pool. There are no barriers between your table and the sea: the sound of the waves accompanies every course. The facilities include showers and direct beach access, making it an ideal half-day experience if your schedule allows. ### The Cuisine: From Sea to Table Seafood is the restaurant's signature: the team buys the day's catch directly from the beach, which comes through clearly in the texture and flavor of the dishes. Breakfast highlights include chilaquiles, steak and eggs, and French toast. On the drinks side, the jalapeño margarita is a consistent crowd favorite — it strikes the right balance between heat and citrus without tipping into excess. ### Area Context Situated on the beachfront along 14th Street, Asi is within easy walking distance of downtown Playa del Carmen, yet removed from the main commercial bustle. The result is a more relaxed atmosphere and, according to regular diners, a price point that is more accessible than comparable spots in high-traffic tourist areas. ### Why Locals Choose It With a 4.7 out of 5 rating based on over a thousand reviews on Restaurant Guru and a 4.8 on TripAdvisor, the consistency of the service is its most praised quality: attentive without being intrusive, with reasonable wait times and portions that justify the cost. Riviera Maya residents frequent it for weekend breakfasts and business lunches with clients who want a genuine beach setting without compromising on food quality. ### The ASI Approach The restaurant's philosophy is built around fresh, carefully sourced ingredients, attentive service, and food that balances healthy with flavorful. This is not a forced fusion concept or a generic resort menu — the team works with local produce and maintains a menu that shifts according to what the catch of the day brings in.

Frequently asked questions

What type of cuisine do they serve at Asi Restaurant & Beach Club?
The menu centers on fresh, daily-caught seafood, alongside breakfast options such as chilaquiles, steak and eggs, and French toast. They also offer expertly crafted cocktails, with the jalapeño margarita being a standout. The focus is on fresh, seasonal food rather than a standardized resort menu.
Is it only for hotel guests or can anyone visit?
Asi Restaurant & Beach Club has its own entrance on 14th Street, separate from the El Taj Hotel entrance. Anyone can walk in directly without being a hotel guest — it is open to the general public.
What facilities does the beach club offer beyond the restaurant?
The complex includes sun loungers, beach chairs, a swimming pool, showers, and direct sea access. You can combine a leisurely meal with beach time all in one place, making it a solid option for spending several hours without needing to move elsewhere.
How do the prices compare to other beach restaurants in Playa del Carmen?
Regular diners point to the generous portions and more affordable pricing compared to tourist-oriented spots in high-traffic areas. For a beachfront restaurant, it offers solid value for money.
Are there any offers or discounts available for Asi Restaurant & Beach Club?
Yes, Asi Restaurant & Beach Club has an active offer on El Dato. Through El Dato, you can access special conditions not available to the general public. Check the business's listing on the platform for current details.
Is it recommended to book a table in advance?
Given that it combines a restaurant and beach club in a space with a limited number of loungers and sea-facing tables, booking ahead is a good idea — particularly on weekends and during peak season. Walk-ins are generally possible on weekdays, though availability is less certain.